Football, basketball, icehockey, skiing or bandy. Bonnier News Local in Sweden offers unique live video feeds of elite local sports to subscribers. The video streams are part of a full content package before and after the live events, in cooperation with leagues and clubs.The future looks bright with growing audiences and new tech improving quality and reducing costs, but there’s always more to do. In this case we’ll find out how the Bonnier team is leveraging the live sports rights they’ve acquired in collaboration with two other local media groups, to keep sports fans as loyal subscribers.

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Presented by: Mattias Wallström, Head of live sports and sport rights, Bonnier News Local, Östersund