Our upcoming case webinars. Great ideas presented by the people who put them into action.
David Moizan, Director of Marketing
NEXT webinar: March 12, 2025 – ADVERTISING
How Ouest France's self service platform for local events drives revenue and engagement
The French media group behind Ouest France have built a clever self service and distribution platform for private people, associations and companies. The platform allows locals to communicate and market events across a spectrum of categories such as entertainment, sports, church services, evening courses etc. The events can be published in several formats in newspapers as well as on news media web sites and in apps. In this webinar we’ll learn how this low cost system allows Quest France to monetize its local audience while providing a great service for the community.
Presented by David Moizan, Director of Marketing at Groupe SIPA Ouest France in France
Emily Schario, Director of Multimedia Storytelling & Head of Content,
March 26, 2025 – YOUNG READERS
How The B-Side delivers daily, hyperlocal news from Boston Globe Media to engage new audiences
“It’s like we make a milkshake and throw in some spinach,” says Emily Schario, director of multimedia storytelling and head of content for The B-Side, a daily newsletter serving young Bostonians a mixture of local news and things to do, all packaged from the perspective of their "informed friend." With nearly 50,000 subscribers and an open rate of 60%, the newsletters was launched in 2022 as a way for The Boston Globe and Boston.com to engage with new, often younger, audiences. Recently, B-Side added a paid membership option for their “daily dose of local news you actually want to hear.” Schario joins us to talk about the strategy and execution behind B-Side's success story.
Featuring Emily Schario, Director of Multimedia Storytelling & Head of Content, The B-Side