NEXT! October 30, 2024 15.00–15.40 CET
Developing sponsorships: How Spotlight Delaware has developed a model for mission aligned branded content
Spotlight Delaware in the small eponymous US state has a newsroom of six journalists and a mission to empower communities through independent journalism. Core to its mission is to do a lot of what the publisher calls Community Listening – to identify needs and service gaps among underserved local communities in particular. Spotlight Delaware has recently extended this effort to its branded content program, looking for sponsors who are aligned with a particular local need, e g job training programmes or child care, and want to sponsor content on that theme. As a result, both the journalism and the branded content cover stories of deep interest to the readers of Spotlight Delaware, building brand and underpinning its mission.​
​
Presented by Allison Taylor Levine, Founder & Publisher